Adam Driver the stallion … or the centaur?
The “Marriage Story” actor, who has been openly shy about watching his on-screen performances, is taking on the world of fragrance in a bold new advertisement. Burberry released a new video Wednesday featuring Driver as he embodies the essence of the British luxury brand’s latest men’s fragrance “Burberry Hero.”
The minute-long advertisement features Driver and a horse mimicking each other’s movements as they run and swim together at dusk to the tune of FKA twigs’ “Two Weeks.” The scene cuts back and forth between Driver and the horse until the two become one as a centaur — imagery that left social media users swooning for the actor.
“Burberry Hero” is described on the Burberry website as a “new masculine spirit exploring the house codes of duality and the power of the animal kingdom.” In the product description, Burberry says the campaign is a metaphor “for personal transformation. A new man. A hero.”
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Twitter users had a lot to say about the “gift” Driver and Burberry teamed up to give.
“Today is a good day, NEIGH, a great day. Today Burberry gifted us a wonderful thing. A gift horse. A gift horse-Adam-Driver,” one user wrote.
Another user chimed in: “If anyone asks ‘what’s the female gaze’? The answer is: #AdamDriver’s campaign for #Burberry.”
” ‘sexy; + ‘centaur’ are words I never thought I’d use together,” @Jessikayyy wrote.
Users thought the Driver ad was worth an Academy Award: “I think Adam finally won his Oscar right here Ladies.”
The new fragrance video made one user contemplate sending an out of office email (“In light of recent events— the Burberry cologne commercial where Adam Driver becomes a centaur— I’ve decided to take the day of,” @LorganMutich wrote) andthreatened to make “Last Week Tonight” host John Oliver, who has repeatedly joked about crushing on Driver, stop making new episodes of his show.
“After an unexpected development that will require John’s full attention, there will be no new episodes of ‘Last Week Tonight’ for the foreseeable future,” the show’s account tweeted with a video of the ad.
Burberry’s Chief Creative Officer Riccardo Tisci designed the bottle to be a resemblance of a horse’s hoof while it’s contents are described by the brand as being a combination of bergamot, juniper and black pepper with the added essence of cedarwood oils from three different mountain ranges.
On the product website, Driver said he was “very happy to be working with Burberry.”