Witnesses have told local media that they heard gunsots at the store in Leidseplein, a square in the centre of the Dutch capital.
The incident began at 5:40pm today when police were called to reports of a robbery at the shop.
Footage on social media showed an armed man holding one person at gunpoint behind a window.
A large number of emergency services are at the scene and people have been told to leave the area.
Amsterdam police said: “There’s a police operation due to a call at a store on Leidseplein.”
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