Daily Mail hits Google with antitrust lawsuit, cites royals coverage


The owner of the Daily Mail has filed an antitrust suit against Google in Manhattan federal court, alleging that the company manipulates search results based on how much publishers spend on advertising with the search engine giant.

“This lawsuit is to hold Google to account for their continued anti-competitive behavior including manipulation of ad auctions and news search results, bid-rigging, algorithm bias and exploiting its market power to harm their advertising rivals,” a Daily Mail spokesperson said in a statement.

“Despite increased criticism by regulators and governments around the world, Google’s ongoing behavior clearly shows they are not prepared to change their conduct.”

The outlet claims that Google has been suppressing its coverage of royal family drama this year, which has not shown up prominently in keyword search results like “Meghan and Harry,” “Prince Philip” and Piers Morgan,” according to the lawsuit.

Daily Mail sign
The filing alleges that Google punished the U.K.-based site, which has 75 million unique monthly visitors in the U.S.
Getty Images

The filing alleges that Google punished the U.K.-based site, which has 75 million unique monthly visitors in the U.S., after the publisher changed its online ad sales in a way that steered business from them. Google later fixed this issue, the suit states.

The Daily Mail paper
The Daily Mail claims that Google has been suppressing its coverage of royal family drama.
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Google is already facing antitrust lawsuits from the Justice Department and several attorneys general over alleged search monopolies. The company has insisted it has done nothing wrong.

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