England star Maro Itoje wants rugby to take a leaf out of the NFL’s book and introduce a Super Bowl-style half time show
- Maro Itoje said it would be ‘amazing’ if rugby could replicate the Super Bowl
- The 27-year-old believes a half time show would bring more viewers to the game
- Dr Dre, Snoop Dogg and Eminem were among the music mega-acts to perform
England star Maro Itoje wants rugby’s powerbrokers to take a leaf from American football’s book by introducing a Super Bowl-style half-time show.
Dr Dre, Snoop Dogg and Eminem were among the music mega-acts whose performance went global last week with millions of online views.
Rugby is trying to expand its audience, recently agreeing a deal with TikTok and Itoje said: ‘I did see the half-time show and it would be amazing if somehow that could be replicated in rugby.
England star Maro Itoje wants an NFL-style Super Bowl half time show introduced into rugby
Snoop Dogg and Dr Dre were among those to perform during last weekend’s Super Bowl
‘It was a spectacle. A lot of people are talking about how great the match was but the half-time show has brought a lot of eyes to the Super Bowl so it’s mutually beneficial.’
Itoje will take on Wales in front of a sold-out Twickenham next week. The return of Courtney Lawes could see Itoje switch back to his usual lock position.
‘Twickenham, a packed house, against Wales it will be amazing,’ said Itoje. ‘These are the games you desperately want to be a part of. These are the games you shouldn’t take for granted because they are truly special atmospheres.’