Ferdinand would 'love to see Keane take charge at Sunderland' but says he must adapt his 'approach'

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Rio Ferdinand would ‘love to see Roy Keane take charge at Sunderland’… but claims the former Manchester United legend MUST adapt his managerial ‘approach’ as the next generation of footballers are ‘wired very differently’

  • Rio Ferdinand says he would ‘love’ to see Roy Keane take charge at Sunderland
  • He says Keane has the ‘charisma’ and ‘ability’ to succeed at the League One side
  • However, Ferdinand believes Keane may have to adapt his managerial ‘approach’
  • TV BT Sport pundit says the next generation of stars are ‘wired very differently’


Rio Ferdinand says he would ‘love’ to see Roy Keane take charge at Sunderland as he believes the former Manchester United midfielder has the ‘charisma’ and ‘ability’ to succeed at the club.  

However, he suspects Keane may have to adapt his managerial ‘approach’ to deal with the modern-day footballers – claiming the next generation of stars are ‘wired very differently’. 

Nevertheless, the League One club are extremely interested in signing Keane as their new manager following the sacking of Lee Johnson last month. Both parties are said to be embroiled in negotiations over the vacant role. 

Rio Ferdinand says he would 'love' to see Roy Keane take charge at Sunderland as he believes the former Manchester United midfielder has the 'charisma' and 'ability' to succeed at the club

Rio Ferdinand says he would ‘love’ to see Roy Keane take charge at Sunderland as he believes the former Manchester United midfielder has the ‘charisma’ and ‘ability’ to succeed at the club

Despite having entered into ‘advanced talks’, Sunderland are continuing to speak with other candidates in case the deal for the former Manchester United captain collapses. 

Ferdinand has said that he would ‘love’ to see his former team-mate back in management. He believes Keane has the ‘charisma’ and ‘ability’ to take Sunderland to the next level.  

‘I’d just love to see him in it. I’d love to see him in there and have another go at it,’ Ferdinand said on his Rio Ferdinand Presents FIVE YouTube channel.

‘I love watching him, he’s very tongue in cheek, he plays a role in the studio now which is good.

However, he suspects Keane may have to adapt his managerial ‘approach’ to deal with the modern-day footballers - claiming the next generation of stars are 'wired very differently’

However, he suspects Keane may have to adapt his managerial ‘approach’ to deal with the modern-day footballers – claiming the next generation of stars are ‘wired very differently’

Nevertheless, Sunderland are in advanced talks with Keane over becoming their new boss

Nevertheless, Sunderland are in advanced talks with Keane over becoming their new boss

‘But I’d like to see that character in and around the training ground and in press conferences before and after game to see how he reacts again.

‘I think he’s always wanted to get back into coaching and managing. This has been a little hobby for him until an opportunity comes.

‘I really hope he does [become Sunderland manager] and he did alright there. He won the Championship in 2006-2007 and he’s somebody that has the charisma, the profile and it’s about proving that he’s got the got the ability now.’

However, Ferdinand worries that Keane’s approach to certain situations may be outdated. 

As a result, he has encouraged his former team-mate to change with the times – claiming this generation of footballers are ‘wired very differently’.   

Ferdinand added: ‘A big thing with Roy, being in the changing room with him and getting to know him to a certain degree, it’s just the way sometimes he would approach situations.

The former United midfielder previously guided to Championship glory back in 2007

The former United midfielder previously guided to Championship glory back in 2007

‘There was no seatbelt, there was no precaution. There was no, “Let me just approach it this way with a little bit of softness”, everything was really hard, direct and cold and sometimes it could get personal with certain things.

‘Today’s footballer ain’t going to accept that. They’re not going to accept it or respond in the way that you need them to on a football pitch. 

‘Players are wired very differently and brought up groomed in a very different way. They don’t have maybe the same capacity to deal with stuff like that which is so forceful and direct.

‘It can sometimes have that vicious undertone to it and that’s something that you’d like to think, with the time he’s had in the media, time to reflect that he may change that approach slightly if he’s going to go in there and really fulfil the potential I’m sure he feels he has a manager.’

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