Strong demand for online fashion and electricals fuels a festive sales surge at Very Group

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Strong demand for online fashion and electricals fuels a festive sales surge at Very Group


A Christmas sales surge fired by strong demand for electricals and fashion online brought festive cheer to retail firm The Very Group. 

The company, which operates Very.co.uk and Littlewoods and has a fashion line designed by actress Michelle Keegan, said sales rose 21.9 per cent in the seven weeks to December 24, compared with 2019. 

Electricals sales grew 28.2 per cent, with chief executive Henry Birch saying games consoles ‘flew out at the drop of a hat’. 

Very Group, which has a fashion line designed by actress Michelle Keegan (pictured), said sales rose 21.9% in the seven weeks to December 24, compared with 2019

Very Group, which has a fashion line designed by actress Michelle Keegan (pictured), said sales rose 21.9% in the seven weeks to December 24, compared with 2019

He added: ‘It was really positive to see the return of growth for fashion. We have seen that back in a really strong position. 

Beauty and wellness products have also seen a really strong period.’ Sales in the fashion and sportswear category rose 17.7 per cent over Christmas. 

Very said it had ‘good stock availability’ after boosting its shopping capacity. 

It also announced the appointment of former Walmart executive Dirk Van den Berghe as non-executive chairman. 

He said: ‘The business has transformed into a digital leader in the UK and Ireland, and is ideally positioned to benefit from increasing consumer demand.’ 

Birch said that the appointment will strengthen Very’s corporate governance as it considers a potential stock market float. 

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