Owners of W.M Christie Butchers, which is in Bruntsfield, Edinburgh, were branded “psychopaths” by the furious plant eaters at the weekend. The message, written in chalk on a blackboard, reads: “Every day thousands of innocent plants are killed by vegetarians. Help end the violence and eat meat.”
But the message was described as “nonsense” by the vegan community in the Scottish capital.
Jakub Dragon, a 22-year-old student, told Edinburgh Live: “I don’t understand, how can they justify killing an animal like that.
“It’ll only bring anger, and fights and I don’t find that funny.
“Surely eating plants is less damaging to the environment, and plants, unlike animals are not sentient. I just think it’s nonsense.”
The sign pokes fun at a common argument used by veggies and vegans that thousands of innocent animals are killed every year by meat eaters.
W.M Christie is a successful fifth generation family butcher, which was established in 1889 and is now run by Willie Christie.
However, many other Bruntsfield residents were outraged by the tongue-and-cheek sign.
One man called the owners “f****** psychopaths”.
Another said: “Jeez, the ignorance is astonishing. Plants are not sentient and exist in synergy with humans and animals as a food source.
“You just can’t say I murdered a carrot. People will cling to all sorts of nonsense to justify murdering animals….animals that have exactly the same fundamental wishes as us – to be happy, safe and free from suffering.”
A third commented: “So if I interpreted that right we need to eat the humans because it was humans that killed the plants too?”
Every January since 2014 a UK non-profit organisation has run the annual challenge Veganuary, which promotes and educates about veganism.
Statistics show around 600,000 people officially signed up to support the cause last year.
Willie Christie, who runs the butchers with his brother, said: “”As it it’s Veganuary, isn’t it fitting it could be meatanury too? It wasn’t malicious in anyway, just a simple joke and banter.
“People have taken it wrongly. we are surrounded with people telling us to go vegan and vegetarian, yet my business is a Butchers. We sell meat and I’m promoting my business.
“Everyone is entitled to their own opinion and I respect that, I’m just expressing mine. And it seems to have worked, given the attention my Butchers has now received.”